Taking to wife Jezebel, "the daughter of Ethbaal king of the Zidonians" and high priest of Baal, Ahab "served Baal, and worshiped him. And he reared up an altar for Baal in the house of Baal, which he had built in Samaria" (Verses 31, 32).
Not only did Ahab introduce Baal worship at the capital city, but under the leadership of Jezebel he erected heathen altars in many "high places," where in the shelter of surrounding groves the priests and others connected with this seductive form of idolatry exerted their baleful influence, until well-nigh all Israel were following after Baal. "There was none more like unto Ahab," who "did sell himself to work wickedness in the sight of the Lord, whom Jezebel his wife stirred up. And he did very abominably in following idols, according to all things as did the Amorites, whom the Lord cast out before the children of Israel" (1 Kings 21:25, 26).
Ahab was weak in moral power. His union by marriage with an idolatrous woman of decided character and positive temperament resulted disastrously both to himself and to the nation. Unprincipled, and with no high standard of rightdoing, his character was easily molded by the determined spirit of Jezebel. His selfish nature was incapable of appreciating the mercies of God to Israel and his own obligations as the guardian and leader of the chosen people. (Prophets and Kings, 115)
Reflection: Ahab's influence as king led much of the nation into apostasy; whereby they lost sense of reverence and godly fear.